Eugene and Willamette Valley in 3 Days: An Exploration of the Senses

Day One: Arrive in Eugene

Stay: Valley River Inn

Navigating the I5 corridor is not one for the weak, with numerous construction zones and even complete highway closures make sure to plan ahead and leave a heavy cushion of time to get to your destination. After a lot of cruising, road trip snacks, pee breaks, and Mumford & Sons singalongs, we made it to our hotel and our evening reservation at Sweet Waters on the River. Aaron our waiter was extremely friendly with guiding us around the many options on the menu, and from the jump, we were welcomed with a level of hospitality that both surprised and delighted.

The midcentury modern architecture which was likely accentuated with the recent renovation was also impressive and striking from the moment we walked in the door. Having personally lived in Amsterdam for 5 years, I saw many elements of Dutch design (curves, colors, shapes, dominating windows to let the outside in) which gave me the familiar feeling of home. Not to mention the shadow play throughout the hallways which charms you as you enter each great room… bravo! Execution level 100. Frank Lloyd Wright would have been proud.

For a hotel tucked into a shopping complex, our predisposed thoughts of what to expect quickly changed. From check-in to our servers, we were met with utmost attention to detail often not seen in Oregon, a level of care usually reserved for our high end European stays. Mind you, an observation we do not make lightly. Not only were our hosts attentive, but they also proved to be vividly knowledgeable about the food, drinks and surrounding area.

Our first meal at SweetWaters started with a salty focaccia bread, warm from the oven, with a hearty serving of butter covered in honey and fresh herbs. Erick was instantly brought back to his blissful days of his childhood enjoying sweet and savory combination on a weekly basis. This was followed up by a gorgeous colorful and lightly dressed salad followed by tender pork belly burnt ends, dressed in a citrus sauce that melted in your mouth. For our entree, we enjoyed a split chicken, with brown butter rosemary reduction and a myriad of vegetables dancing on the plate. Flavors were simple, but well executed and our taste buds were grateful.

For cocktails, we tried the Sage & Stone, a herbal gin cocktail shouting from the rooftops with flavor, and the King Tide, which was a mezcal based play on a pisco sour; frothy with the smoke singing through the lime and passionfruit.

Having had a long day of travel, we returned to our room where we enjoyed the waterfront patio with a read (don’t forget to bring yours!) basking in the evening sun.

Day 2: Farm Visits & Johan Vineyards

We started early back at SweetWaters, with a hearty breakfast containing eggs benedict, and an egg scramble plate with bacon. Organic coffee re-fills were included, and welcomed!

Setting off for the day, we started by walking through the town, exploring the shops at 5th Street Public Market in downtown Eugene. A collective of local Oregon goods ranging from flowers, makers markets, wine stores and bakeries greeted our senses as we perused the multiple floors, indoor/ outdoor space encompassing the area.

The big bakery stop of the day (we are never ones to miss a pastry!) was Noisette Pastry Kitchen, a half mile away from the markets, which is somewhat of a local institution for baked goods aficionados… and shocking, it is heavily European influenced. We enjoyed a chocolate croissant (crispy exterior, with a soft and buttery interior filled with warm…you guessed it, chocolate!). Laura also snagged a devilishly appealing roasted lamb sandwich to take with us on our day.

From there, we ventured off into the outskirts of town to Groundwork Organics, a local organic farm stand lovingly filled with dozens of varieties of fresh produce and flowers. We had to enjoy a carrot in one of their fields to get the authentic experience!

Though a slight bit of a drive (a little over an hour), we then headed north to explore our first vineyard of the trip (we’re in the Willamette Valley after all!), Johan Vineyards. We first discovered Johan during our last foray into the Valley, but didn’t have time to enjoy. In the intervening time, we had read up on them, tried a few of their more interesting bottles from our local Seattle shops (including their 2022 Pinot Noir Pet-Nat, yum yum).

The thing about these wineries that makes them stand apart from the rest is the organic/biodynamic practices they use in the making of their wine. These wines are meant to actually taste like *wine* not the grocery store gobbledy gook the cheap stuff is filled with… and its apparent from first taste. “These wines just taste…different… they taste!” exclaimed a fellow visitor. Yes, yes, that is the whole point.

Led by Amanda, we set out on a tour de palette of lively and voracious wines, while also learning about their ethos. Their 180 acre vineyard is a grape producer first, and a vitner second. They sell a lot of their fruit to other producers, and release around 5,000 cases on an annual basis themselves. Heavily influenced from Austrian wines, they use the unique Van Duser AVA location to leverage the cool air fed from the nearby Pacific to grow high alpine grapes fueling the high acid wines we love to enjoy. Combined with biodynamic farming practices, experimental fermentation methods using predominantly neutral oak and newly purchased amphorae (we’ll get to this more later), they let the grapes speak their truth, and they have a lot to say!

Morgan Beck, the winemaker, joined our tasting with a gleaming red beaker filled to the brim with a gamay/blaufrankisch wine only a week away from bottling. She hung around to share her ethos of low manipulation wine, and how she plans to work with the changing environment in the Willamette Valley. Interesting, a lot of her affinity wine comes from Austria, and given our time spent in Styria, we could taste many of the similarities to some of the best that Austria has to offer.

TLDR, we loved it so much, we joined their wine club. Nuff Said.

That evening, we enjoyed our third and final meal at SweetWaters, once again on the patio we basically called home at that point. After filling our hearty appetites with a perfectly cooked salmon and mouthwatering pork chop, we took the time to meander the Willamette river trail system to get a more intimate view of the popular green belt lining the Willamette River in town. Graced with not only a massive community garden, rose garden and even a pop up performance of “Pietro” in the park, it was lovely to see a vibrant community enjoying the outdoors in the heat of summer.

Day 3: Head North to Willamette Wine Country: Antiquum Farm & Beckham Estates

Our final day in the southern Willamette Valley started by exploring the huge campus of the University of Oregon. After chuckling at the fact that nearly every window we saw on campus had a big “O” sticker (guess you can’t knock the school spirit!), we ate a filling meal at Studio One Cafe: a massive pulled pork chilaquiles, a pancake the size of our heads, and a rather large much-needed omelette + house fries to balance out the wine, of course.

Thereafter, we did a quick flyby of another pastry shop Sweet Life Petite where I would’ve purchased a big chunky cookie had I not been so full from our breakfast. Simultaneously, Erick realized how close we were to Springfield, OR and requested (demanded) we go see the Simpson’s murals located across the river in Springfield, often thought to be one of the original influences of the town the show depicts.

After Erick the fanboy got his fix and we naturally snagged a few fun photos, it was time to send it back into the hills to get an education on English Gardens and pure wines from Antiquum Farm, a short half an hour drive out of town. Just driving up to the property and walking up to the tasting room was an experience in itself… a sensual experience. Fallen apples lined the path up to the door, and whiffs of lavender presented themselves with abundance.

Our tasting was led by Jacqueline, who thoroughly educated us on the enigmatic life of Stephen Hagen, a former actor turned farmer. It should be immediately noted and observed that Antiquum Farm is not your average vineyard; it’s a fully integrated, regenerative ecosystem. This remarkable estate is redefining what it means to grow wine, blending old-world farming principles with an unwavering commitment to soil health, animal vitality, and the rhythm of the land.

What makes their enterprise unique is its “grazing-based viticulture,” a revolutionary method where sheep, geese, chickens, and pigs are part of the vineyard’s lifecycle. These animals don’t just coexist with the vines; they co-create the terroir. Their movements aerate the soil, their waste fertilizes it, and their presence eliminates the need for external inputs. The result? Wines of incredible depth, energy, and precision which are merely successful byproducts of a thriving farm organism.

The wines themselves are colorful, abundant, alive. They strike you as textural, thoughtful, and vibrant. From their electric Pinot Gris (Aurosa) to their soulful Juel Pinot Noir, each bottle tells the story of a farm in balance, where human hands guide but never dominate.

 Antiquum is also family-run, and visiting feels like being welcomed into a philosophy as much as a place. Tastings are intimate, educational, and immersive (not to mention, the tasting room might be one of my favorite venues…ever? Gorg.) You’ll leave not just with bottles, but with a deeper understanding of wine as a living product of the land. Thank you, Jacqueline, for the tasting and full farm tour! Oink oink!

(And keep your eyes peeled for some of the special Farm events they put on, including a Garden Lunch series, Burgers & Bottles, Roasts, etc.!)

After spending far too much time at Antiquum to the point where we almost missed our next tasting, we hurriedly purchased some wine so we could be on our way to Beckham Estate Vineyard. Not a short drive from Antiquum, but we were headed north anyway on our wine crawl towards Seattle, so it made sense for us given our final destination.

Nestled in the Chehalem Mountains AVA of Oregon’s Willamette Valley, Beckham Estate Vineyard is more than a beautiful, family-run winery; it’s one of the most innovative and historically rich winemaking projects in the Pacific Northwest. Founded by Andrew and Annedria Beckham, the estate merges small-lot, organically farmed wines with an ancient winemaking tradition few in the U.S. have dared to revive: clay amphora fermentation.

What sets Beckham apart aside from their extraordinary line of wines fermented and aged in handmade clay vessels (amphorae) is the fact that the vessels themselves are crafted onsite by Andrew himself, a ceramicist (and former ceramics teacher!) turned winemaker. Andrew is the proud founder and owner of Novum Ceramics, the only producer of commercially available amphorae for winemakers and brewers in North America!

These amphorae are inspired by qvevri, the 8,000-year-old Georgian clay vessels traditionally buried underground to produce natural wines in harmony with nature. Qvevri winemaking is one of the oldest and most respected techniques in the world and Beckham is among the first in the U.S. to make these vessels from local Oregon clay, fire them in his own kiln, and use them to create wines that bridge ancient tradition with modern Oregon terroir. Why clay? More energy & tension, slower fermentation, twice the amount of oxygen during aging, acts as a fining chamber, wines finish clarity and faster than in barrel.

The best part about it though? You can feel the “former teacher” in Andrew from the moment you meet him; he inspires shared enthusiasm and curiosity and is willing to answer (almost ;)) all of your questions. We’ve certainly met other winemakers who are much more cagey, afraid to let other people into their trade secrets, but Andrew is humble, open, and welcoming. 

The wines resulting from their long slumbers in Novum clay pots include a skin-contact Pinot Gris and earthy, textured Pinot Noir, both of which are vibrant, pure, and deeply expressive. They carry both the soul of the soil and the whisper of history, untouched by oak or stainless steel. It’s winemaking stripped to its essence: clay, grapes, time, and intention.

 Visiting Beckham Estate is a study in passion and a full dedication to the continuity of a craft: part vineyard, part pottery studio, part history lesson all wrapped in the intimacy of a family project with global resonance. If you’re looking to taste Oregon through the lens of the past, there is nowhere quite like it.

And a final bonus: Beckham has their own AirBnB properties on site, so if staying in their very backyard suits your fancy, you’re in luck!

After leaving Beckham Estate and accidentally missing our reservation by just a narrow 30 minutes at No Clos Radio (doh! we will be back, as it looks amazing!), we wrapped it all off with a meander through McMinnville’s MacFresco event, where they shut down their main strip to cars and open it up to outdoor seating & live music every weekend from June - Sept. We’ve been to McMinnville during the sleepier times of the year, and boy, this was not that! The streets were buzzing, live music happening on seemingly every corner, and folks were clearly enjoying the al fresco dining everywhere they could. McMinnville never disappoints!

The beauty of wine (and travel for that matter!) as we get older isn’t about quantity, it is about quality and indulging in something we believe in. It just feels good, ya know? Building these relationships with producers in the Willamette Valley has become a lesson in the diversity of understanding what is being produced, and we firmly believe that just as you should (and probably do already) know your butcher, you should also spend time getting to know your local vintner. Cheers!

Regional Spotlight: An Urban Denver Adventure & Jackson Hole Escape

The entire Colorado and Wyoming region has so much to offer – you could spend weeks just eating your way through Denver, or bounce to one of hundreds of mountain adventures within hours. If I do my job correctly, this guide will help you better understand what each has to offer and what spots to hit whether you have a few days or a few weeks in the Denver / Jackson Hole regions.

jackson hole

My initial draw to Denver for this trip was Outdoor Retailer, held at the city convention center. I make a point at least once every couple of years of getting out to Outdoor Retailer, especially now that it has moved from Salt Lake City to Denver, i.e. the mecca of weekend mountain adventures.  For this particular trip, I wanted to also use the opportunity to do some city hopping around Denver, checking out the hotel, art, and brewery scene, followed by a long weekend getaway in Jackson Hole, easily one of my favorite places in the world (having been to the Alps, Dolomites, Andes, etc, Jackson Hole still remains towards the top of the list!)

Importantly, this trip took place during winter Outdoor Retailer in early November, which to Denver urbanites and Jackson Hole skiiers is considered the “off-season,” i.e. the season of waiting patiently for that first big snowfall which officially signals winter sports season.  But to me, this shoulder season should very much be considered ‘on’ season for tourists for a number of reasons: 1) there are less crowds, 2) the weather hasn’t turned for the worse yet (& is actually quite nice given the region’s reputation for having way more sunny days than not!), 3) lower hotel prices given the lower volume of traffic, 4) the roads are not yet iced over, making road trips and outdoor adventures easy and safe.

DENVER:

PLACES TO STAY:

Hilton Denver City Center hosted me on this trip, and I would stay there again 10 times out of 10.  They were within walking distance of everything I wanted to see/do, super useful in terms of concierge/front desk services, had a kick-butt breakfast, and have an incredible and diverse dinner offering at Prospect’s Urban Kitchen & Bar located conveniently on the lower level of the hotel. Not to mention, the hotel itself is completely affordable for the average traveler! An ideal spot for really anyone: business travelers, individuals, or families.

Another often overlooked but important qualifier is that a hotel be a place where you feel comfortable leaving bags if needed, as I did.  I had no worries in my mind about leaving all of my luggage there for 3 days while on another leg of my trip, and that peace of mind was worth every penny of my stay!

denver hilton city center
denver city center hilton
denver hilton city center
hilton denver city center

Whatever you do, I would highly recommend finding a hotel in the city center or near union station.  You’ll find that a hotel in either location is reliable, convenient, and will have all of the amenities you could ever want.  Plus, being near highways (as the city center ones are) to get in and out on an adventure is another major perk. My friend who came from Golden to pick me up was able to get in and out of the city in a matter of minutes. Airport rides by Uber were also effortless. Win win.

AirBnB is also a good option in Denver, with many cute and well-located properties available. I would stay either near Union Station or in Capitol Hill.

denver union station
union station denver

FOOD:

DRINKS:

ACTIVITIES:

denver central market
denver

JACKSON HOLE:

PLACES TO STAY:

We stayed at two different hotels, which were completely different but each had their own unique assets, depending on what you are looking for. 

Let’s break them each down, shall we? 

HOTEL JACKSON

Always a sucker for a place with a bit of history, I fully appreciated that this hotel was started as a passion project of the Darwiche family, as Jim Darwiche and his wife Safaa spent many decades developing numerous businesses in Jackson and fell in love with the town and it’s heritage before deciding to start the new Hotel Jackson. I say “new” because the original Hotel Jackson was one of the first five buildings that made up the town of Jackson in the early 1900s, and this hotel being so aptly named is a nod to history.

hotel jackson
hotel jackson figs
hotel jackson
hotel jackson

As for hospitality, this absolutely gorgeous, rustic, high-end hotel leaves no detail overlooked. They’ve got luxury dialed in: the front desk runs like a well-oiled machine, and when there, you truly feel as though you have nothing left to do but sit back and R E L A X and let them do the rest.

We noticed lots of little details, from the attentiveness of the staff, to the warm cookies, coffee/tea & adventure books available in the lobby, to the soothing music and bottle of water made available as part of the turn down service at night. We felt very well looked after here.  Not to mention, the lodgy western flair makes you feel warm and cozy, without isolating you from the mountains right outside the front door. Hotel Jackson successfully brings the outside in.

A final perk: Hotel Jackson boasts one of the best restaurants in Jackson Hole, it’s very own on-site Lebanese and Mediterranean fusion restaurant called FIGS, which I’d certainly recommend you at least stop at for a dinner. But be careful setting up too close to the restaurant’s two story fireplace: you may never end up wanting to leave.

Importantly, Hotel Jackson is also the first LEED-certified hotel in Jackson Hole, so is ahead of the curve.

ANVIL HOTEL

Living in Europe has given me a real affinity for hotels that have that lodge meets ultra modern/hip feel.  The lobby of the 49-room Anvil Hotel feels almost as though you’ve been dropped into a Huckberry catalogue. Fancy coffees are available for purchase, and the common area fireplace invites you to waste your day away cozied up in front of it. I have to be honest: I could’ve sat in their lobby and ignored the mountains outside all day long. Yes, it is THAT cozy and inviting.

Another perk: they have lots of fun trendy gear (including sunglasses from my friends over at Sunski!) and the entire hotel’s aesthetic just screams PENDLETON!  Don’t forget to set aside some money to purchase a takeaway from their lobby store... if you're anything like me, you’ll want everything in there.

anvil
anvil
anvil jackson hole
anvil jackson hole

This hotel is a steal at a price point starting in the low 100’s, especially in shoulder season.  What we loved most about the rooms was that they felt upscale and hip, but also just cozy/small enough that you almost believed you were in a cabin in the woods. The room got cooler at night (by choice, we could’ve turned on the heater, but opted not to), and we loved bundling up under the winter-ready heavy wool blankets adorning each bed. It is safe to say that Anvil encouraged us to fully embrace the cabin feels.

Interestingly, Anvil also has a fun history. Bloomberg recently quite aptly called it “the Wild West’s Dude Ranch for Hipsters”. The hotel has been around a long time (since the 1950’s, when it was considered more of a ‘motel’) and first caught the attention of now-owner hotelier Erik Warner in the mid-90’s. Early in his hospitality career, Warner worked the front desk at the “old” Anvil Hotel, and knew then that it could become something special. But it wasn’t until years later, on a visit back to Jackson Hole in 2014, that he discovered it’s current owners were toying with the idea of selling it. Armed with a couple decades of experience in the hospitality industry, and many successful projects under his belt, the time was finally right. Warner made a successful sales pitch and the Anvil Hotel became his. The entire hotel was gutted to become what it has become today. I suppose the combination of city hotelier flare + traditional Jackson Hole rustic is what makes this place feel so special.

FOOD:

DRINKS:

SHOPS:

  • Stop into Spirit and Spice, try some of the many options on tap, and pick up some gifts for friends/family. They will ship!

jackson cowboy bar
jackson hole
jackson hole
bin22 jackson hole

ACTIVITIES:

FLY JACKSON HOLE AERIAL FLIGHT

My absolute biggest off-season activity recommendation for Jackson, if your wallet allows (and even if it doesn’t, because it’s absolutely worth the splurge), is to take in aerial views of the region with Fly Jackson Hole.  They’ve been around for about 4 years as of 2018, and their operation is based right at the airport, so you can easily get to them – no excuses.  What better way to see absolutely everything Jackson Hole has to offer than to see it all in one epic full swoop?

fly jackson hole
fly jackson hole
fly jackson hole
Image taken by @bryaneastmedia

Image taken by @bryaneastmedia

We spent a few hours with the pilots, Pete (owner) and Dave, and both are two of the nicest, most charismatic folks you could ever meet.  You get the sense that they really love what they do, love and take pride in Jackson, and simply feel it is their obligation/honor to show other people the place they love so much. 

Importantly, both absolutely know their stuff when it comes to flying, as they have over 50 years of charter flying experience between the two of them. This is an airplane ride you don’t feel even the slightest bit worried or on edge about, which allows you to focus all of your energy on the beauty all around you.

Fly Jackson Hole has 2 planes in their fleet: a Cessna 207 8-seater and a Cessna 172XP.  You can’t go wrong with either – it’s more a matter of how many people you’ve got with you.

fly jackson hole
fly jackson hole

We opted for their Alpenglow Tour, which meant we had 90 minutes in the skies before, during and after sunset.  The tour allowed us to see Jackson and surrounding areas by day, but then get over to the other side of the Tetons to capture photos of that coveted dewey pink just sneaking it’s way across the mountains before the day slipped into night. The best surprise for us was just how much our pilot Dave knew about the region – I’ve been coming to Jackson Hole for years, and felt like I learned more about the entire area in those 90 minutes than I had in a decade. The flight cost was worth the download on local history and knowledge in itself!

If you have any doubts about booking a trip, don’t. Just do it!

Now that we have covered that, here are other off-season activities (check on these before you go, as some are closed at certain points depending on exact timing):

DRIVING / HIKING AROUND THE PARK

jackson hole
jackson hole car
teton national park jackson hole avis
teton national park

I can’t stress enough: the best way to experience Jackson is to get a rental car (even better if it’s 4WD or a fun adventure vehicle) and GO!!! To optimize your time in the region and see everything the park has to offer, you’ll want to be able to get around on your own without relying on hotel shuttles which will only take you to the airport/ski slopes and back. Here are a few must-sees in the park:

moulton barn jackson hole
jackson hole

*BONUS:  Because I attended Outdoor Retailer in Winter 2018, I wanted to share some photos / takeaways from the event for anyone interested in attending a future show.

OUTDOOR RETAILER:

outdoor retailer denver
outdoor retailer denver
outdoor retailer denver

The general consensus especially now that they have split the winter show into two is that it is a much slower show, which actually was nice. It allows people to take a bit more time to chat and feel a little less crunched on time/appointments.  At the 2018 November Winter show, I had a few important takeaways worth sharing around the show and trends across the industry as a whole:

  1. I’ve been really excited to see how many panels/conversations are being had around innovation in an industry that has been slow to change. We are entering a new era.

  2. Sustainability, transparency and a re-examined supply chain continue to be current and relevant issues across many industries - & it definitely applies here. Consumers are getting smarter & want to know what’s in their products, who’s making them, and where they’re coming from. 

  3. Retail and E-commerce as we know it are changing forever, thanks to behemoths like Amazon. Best for retailers to work with it, not against it. 

  4. There is still so much opportunity in the adventure foods landscape - particularly for companies that do things to stand out in a crowded market (i.e. like RXBar). Clif Bar / Larabar, etc. remain dominant players but are ripe for disruption. Bonus pts for clean labels, & fresh/natural trumps long shelf life. A newly discovered favorite brand adhering to this ethos was Four Points Bar. Check them out!

  5. The US & Rest of World operate very independently. Regulations make it hard for brands to export to Europe. Lots of room to improve / work through the regulatory systems in order to take brands GLOBAL.

  6. There’s a real buzz in this industry about using their retail platforms for good to effect real change in the US. Brands are investing a lot of time/resources/marketing $ into causes around public lands & its important work - & is being heard.

 

DISCLOSURE: This trip was sponsored or partially sponsored by Hilton City Center Hotel, Hotel Jackson, Anvil Hotel and Fly Jackson Hole. I thank each for their warm hospitality and partnership.